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Born in San Francisco in 1992, SKYY® Vodka has always been about challenging conformity. The new creative campaign is a nod to SKYY’s founder, who was a true inventor never content with accepting the status quo.
Inspired by our iconic double Y, the digital campaign invites viewers to live life to the fullest. And it all starts with a question. Why go when I can stay? Why sit when I can dance? Why blend in when I can stand out? Because when you question things, you spark the journey of discovery that leads to somewhere new and original.
The visuals reflect SKYY’s golden age with a cinematic aesthetic that draws you into a world of lively house parties, pulsating clubs, and intimate conversations.
SKYY is at its best when it pioneers its own style, and with the new campaign, the brand sets out to embrace its bold creativity once again. We look forward to welcoming more people into the world of SKYY by celebrating the fresh-thinking and audaciously magnetic spirit the brand was born with.
Discover SKYY® Vodka and join us in embracing the extraordinary.
